In what seems to bolster Upton’s fronting lavender-infused leggings and other Copper Fit products, she launched “Strong4Me Fitness” Thursday, a 12-week, at-home workout program. Guests in the Empire State Building showroom were invited to hit the juice bar stocked with San Francisco-made libations and snacks from Urban Remedy, another health-oriented label the model works with.
Upton’s new workout program targets women with busy lives, who are strapped for time. “I like to find easy ways to fit in my workouts in the day, so they’re 30-minute workouts that you can do at home or anywhere you are with very limited equipment,” she said.
Read the entire article on Women's Wear Daily.